Digital

Busan Near You

Busan for World Expo 2030

Ad Stars 2022 - Young Stars Competition Special Prize

Busan's got so much to offer, but it's still not the most prominent name among the World Expo bidders. To convince people to visit in 2030, we want to build up the hype around the city, so everyone can see Busan's beauty. We made it easier for them to do so, by bringing Busan near you—just one Google Maps search away.

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Mentor: Yigit Unan
Art Director: Madalena Marques
Copywriter: Rafter Manguiat
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Role: Concept, Copy

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

© 2022 Rafter Manguiat