Sky Entertainment

Get fit for the content you're craving for.

Brief: Give Sky fans a new digital way to enjoy their favorite titles

Bingers tend to become unhealthy and sedentary. The same viewers crave for more to watch, even after going through a whole season. SkyWalker is a new Sky app experience that will let them unlock exclusive fan content with the simplest form of exercise: walking.

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D&AD New Blood 2023 Wood Pencil
Clio Entertainment 2022 Gold - Television/Series: Student

Made at Miami Ad School Europe
Art Director: Thu Cao Anh
Copywriter: Rafter Manguiat
Role: Concept, Copy