The Classic that Shouldn't Be

Penguin x Sandy Hook Promise

In the U.S., school shootings have been on the rise nonstop within the past decade. But lawmakers have done little to none to stop these tragedies. So, we turned to children’s classics—everyone’s first source of life lessons—to teach these officials about this avoidable reality. We created a new one. Flip through the book here.

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Young Ones ADC 2023 Shortlist
Made at Miami Ad School Europe
Mentor: David Stadtmüller
Art Director: Madalena Marques
Copywriter: Rafter Manguiat
Illustrator: Sako Tvildiani
Role: Concept, Copy, Story Writing