Book & Illustration, PR, Storywriting

The Classic that Shouldn't Be

Penguin x Sandy Hook Promise

Young Ones ADC 2023 Shortlist

In the U.S., school shootings have been on the rise nonstop within the past decade. But lawmakers have done little to none to stop these tragedies. So, we turned to children’s classics—everyone’s first source of life lessons—to teach these officials about this avoidable reality. We created a new one. Flip through the book here.

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Made at Miami Ad School Europe

Mentor: David Stadtmüller
Art Director: Madalena Marques
Copywriter: Rafter Manguiat
Illustrator: Sako Tvildiani
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Role: Concept, Copy, Story Writing

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

© 2022 Rafter Manguiat