Clio Entertainment 2022 Silver / Featured in Ads of the World, Klein Report, Leader Digital

Brits aren't big fans of foreign-language titles, except for what's trending. 'Coz FOMO, of course. Now, how do we show that they're missing out so much more? We use their favorite guilty pleasure—gossip.

GossFlix turns non-English show plots into juicy drama stories to get UK subscribers hooked & streaming. We spread the campaign across places where they regularly get their tea, like trashy magazines, drama accounts, and gossip talk shows. Flip through our mag below!

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Made at Miami Ad School Europe

Mentor: Sandra Valencia
Art Directors: Katie Eugster, Selina Coorens
Copywriter: Raf Manguiat
Role: Concept, Copy, Article Writing & Editing