Experiential, Produced Work

Pride-Thru

KFC

2x The One Show 2022 Shortlist (Experiential, OOH) / Asia Pacific Tambuli Awards 2022 Bronze Winner + Brand Purpose Finalist / Gerety Awards 2022 Shortlist

With strict lockdown rules, Metro Manila Pride wasn't able to happen in 2021. But KFC found a safe way to still celebrate the spirit of pride...by bringing it to their drive-thru.

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Produced at Ogilvy Philippines

Creative Director: Eia Garcia
ACD: Rayna Reyes
Art Directors: Gab Bernal, Audrey Fontilla
Copywriter: Rafter Manguiat
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Role: Concept, Copy

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

© 2022 Rafter Manguiat