Experiential, Produced Work
Pride-Thru
KFC
2x The One Show 2022 Shortlist (Experiential, OOH) / Asia Pacific Tambuli Awards 2022 Bronze Winner + Brand Purpose Finalist / Gerety Awards 2022 Shortlist
With strict lockdown rules, Metro Manila Pride wasn't able to happen in 2021. But KFC found a safe way to still celebrate the spirit of pride...by bringing it to their drive-thru.
Produced at Ogilvy Philippines
Creative Director: Eia Garcia
ACD: Rayna Reyes
Art Directors: Gab Bernal, Audrey Fontilla
Copywriter: Rafter Manguiat
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Role: Concept, Copy