Pride-Thru

Drive-thru turned into a space for Pride

As a queer creative, I try my best to create work that I myself would want to see and experience. So, when lockdown took away our safe space that is Manila Pride, I just knew it was an opportunity to do so.
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With strict lockdown rules, Metro Manila Pride wasn't able to happen in 2021. But KFC found a safe way to still celebrate the spirit of pride...by turning its to drive-thru into a protest space.

Buzz
2x The One Show 2022 Shortlist
Asia Pacific Tambuli Awards 2022 Bronze Winner + Brand Purpose Finalist
Gerety Awards 2022 Shortlist

Featured on: Warc, Business World, Manila Times, Outrage Mag, Metro.style, Manila Times, Rank Magazine, Love The Work
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Creds
Produced at Ogilvy Philippines
Creative Director: Eia Garcia
ACD: Rayna Reyes
Art Directors: Gab Bernal, Audrey Fontilla
Copywriter: Rafter Manguiat
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Role: Concept, Copy