Film, Produced Work

Unconditional

Mondelez - Eden Cheese

Asia Pacific Tambuli Awards 2022 Bronze Winner / Featured in Ads of the World, Adobo Magazine, Campaign Brief Asia, Adforum

For Mother's Day 2021 (and my very first film & TVC), we decided to show untold motherhood stories of Filipino Moms. To bring this to life, we were lucky to have the project directed by Carlos Palanca Awardee, Antoinette Jadaone (Fangirl, That Thing Called Tadhana).

Note: The film's unfortunately in Filipino. But hopefully, the visual acting speaks to you!

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Produced at Ogilvy Philippines

Chief Creative Officer, Asia: Reed Collins
Executive Creative Director: Dino Ocampo
Creative Director: Eia Garcia
Associate Creative Director: Red Cajucom
Art Director: Kesh Tinio
Copywriter: Rafter Manguiat
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Role: Concept, Copy, Script

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

© 2022 Rafter Manguiat