Mondelez - Eden Cheese

Showing the limitless love of Filipino moms

Fun fact: This project was during the height of COVID in the Philippines. So, we produced and filmed it remotely in Vietnam.
In this Mother's Day Film directed by Antoinette Jadaone (Fangirl, Six Degrees of Separation from Lilia Cuntapay) and written by me, Eden tells a familiar yet rarely told story of Filipino moms...and their unconditional love.

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Asia Pacific Tambuli Awards 2022 Bronze Winner
Featured on  Ads of the World, Adobo Magazine, Campaign Brief Asia, Adforum
Produced at Ogilvy Philippines
Chief Creative Officer, Asia: Reed Collins
Executive Creative Director: Dino Ocampo
Creative Director: Eia Garcia
Associate Creative Director: Red Cajucom
Art Director: Kesh Tinio
Copywriter: Rafter Manguiat
Role: Concept, Copy, Script