Blood Type P

Common Seas

Featured in Ads of the World

Plastic pollution gets worse every year, but there aren't enough people who take it seriously. It's gotten so bad that in 2022, Common Seas discovered microplastics in human blood for the very first time in history.

We know that people will only care when it affects them, so we develop a widely-accessible blood test to show the effect of this issue and to prove that the pollution has gotten in their veins.

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Made at Miami Ad School Europe

Mentor: Sudarshan Waghmare
Art Director: Madalena Marques
Copywriter: Raf Manguiat
Role: Concept, Copy