Direct, Out of Home

Blood Type P

Common Seas

Featured in Ads of the World

Plastic pollution gets worse every year, but there aren't enough people who take it seriously. It's gotten so bad that in 2022, Common Seas discovered microplastics in human blood for the very first time in history.

We know that people will only care when it affects them, so we develop a widely-accessible blood test to show the effect of this issue and to prove that the pollution has gotten in their veins.

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Made at Miami Ad School Europe

Mentor: Sudarshan Waghmare
Art Director: Madalena Marques
Copywriter: Raf Manguiat
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Role: Concept, Copy

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

© 2022 Rafter Manguiat