Stress Crusher

Crushing the stress at the Gen Z workplace

Brief: Get Gen Zs hyped & hooked to Candy Crush

Gen Zs suffer from anxiety, burnout, and stress at the workplace. Candy Crush offers a quick and easy way to escape these. You just need to make time for it...and so we did. With Stress Crusher, busy Gen Z workers can sneakily add relaxing game time into their workday (without their boss knowing).

Buzz
D&AD New Blood Awards 2023 Wood Pencil
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Creds
Made at Miami Ad School Europe
Mentors: Yani Gabriel, Simao Barreto
Art Director: Madalena Marques
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Role: Concept, Copy