Changing the textile game by turning the purest industrial waste into skincare
As a creative intern, I was able to help with naming the product and preparing for the case study film of the project.
Today's textile industry uses harmful chemicals during production. Japanese startup AIZOME developed a dyeing method that only uses water, medicinal plants and ultrasound. The process is so pure and clean, even the wastewater's got health benefits. We proved this by turning the liquid into skincare.
Find out more on the project website.
Cannes Lions 2023 - Gold and Bronze Lions in Design + 4x Shortlist (Design, Industry Craft)
New York Festivals 2023 - 3x Bronze + 3x Finalist
London International Awards (LIA) - Grand LIA (Creativity in B2B), 2x Gold (Creativity in B2B - Design, Craft), 2x Silver (Health & Wellness - Craft, Creativity in B2B - Best Use of Direct Marketing), Bronze (Package Design - Art Direction), 2x Finalist
Featured on Forbes, Behance, Slanted, It's Nice That, EIN News, Branding in Asia, Little Black Book, Fox 40, indiegogo, Healthcare Marketing
Made at Serviceplan & Mediaplus Group
ECDs: Lorenz Langgartner, Franz Röppischer
Copywriters: Shruthi Subramanian, Taro Taniwaki
Art Directors: Rohil Borole, Kai West Schlosser
Art Directors: Camille Nizet, Tanvi Phalak, Michał Kuśmierz
Director Fundings & Partner: Ivana Radovanovic
Creative Director: Naho Kosukegawa
Creative Interns: Flavia Conti, Madalena Marques, Ani Barbakadze, Katharina Eugster, Nitika Lekhi, Thomas Disanzo, Nareg Boyadjian, Rafter Manguiat
Design: Workbyworks Studio, ASTRAL Kreativ, Ashwin Suresh & kimera
Production: Druckerei Vogl, paul+paul, Aldesign & Demo DesignModellbau
Film & Photo: Jasper Techel, off studios GmbH, SQUARE FILM, Fabio Ziplies, Jürgen Branz, Yash Soni, Effectiv Team SFX Spezial Effekte, MassiveVoices & Artistspool
Role: Copy, Case Study Development, Creative Intern