Cheese-addicted,
Pop culture-obsessed.
Raf (also: Rafter, Raffy, Rafty, Rap-rap) is a Filipino copywriter who's currently based in Berlin, Germany. A put-cheese-on-almost-anything guy and an ‘encyclopedia of random internet s***’ to friends, he fills his head with anything nerd & pop culture (+ more). His Mom thought it was useless. Now, it's 'research.'
He believes that stories have power and great storytellers should amplify voices & inspire action. He also tries to live by his past mentor’s quote: to create something that I, myself, would want to see.
And three more things:
↳ He can write a script, headlines, long copy, or poems.
↳ Hover around to see what usually goes on inside his brain (Tap if mobile).
↳ He cringes at those who write in 3rd person, but too awkward to talk about himself in first.
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EXPERIENCE
VML & OGILVY TOKYO / Copywriter Intern
Tokyo, Remote / Jul - Sep 2023
Clients: CNN, Lexus
BBDO GERMANY / Copywriter Intern
Berlin / Apr - Jun 2023
Clients: Lidl, BVG, Meta, Puma, Mercedes-Benz Retailers, Porsche Motorsport
SERVICEPLAN GROUP / Innovation Copy Intern
Munich / Jan - Mar 2023
Clients: AIZOME, AROYA (Freedom Grams)
PUBLICIS ITALY / Copywriter Intern
Milan / Oct 2022 - Dec 2022
Clients: Heineken, Barilla, Pampers, BNP Paribas
OGILVY PHILIPPINES / Junior Copywriter
Manila / Mar 2020 - Aug 2021
Clients: KFC, Cadbury Dairy Milk, Mondelez, Toblerone, Cheez Whiz, Tokyo-Tokyo
Pitches Won: Super8 Grocery, Magnolia Ice Cream
BBDO GUERRERO / Copywriter Trainee
Manila / Mar 2019 - Mar 2020
Clients: Visa, Quaker Oats, Red Ribbon, Cesar, Doublemint
MULLENLOWE PH / Freelance Copywriter
Manila / Nov - Dec 2018
Clients: Bank of the Philippine Islands, Alaska Milk
Tokyo, Remote / Jul - Sep 2023
Clients: CNN, Lexus
BBDO GERMANY / Copywriter Intern
Berlin / Apr - Jun 2023
Clients: Lidl, BVG, Meta, Puma, Mercedes-Benz Retailers, Porsche Motorsport
SERVICEPLAN GROUP / Innovation Copy Intern
Munich / Jan - Mar 2023
Clients: AIZOME, AROYA (Freedom Grams)
PUBLICIS ITALY / Copywriter Intern
Milan / Oct 2022 - Dec 2022
Clients: Heineken, Barilla, Pampers, BNP Paribas
OGILVY PHILIPPINES / Junior Copywriter
Manila / Mar 2020 - Aug 2021
Clients: KFC, Cadbury Dairy Milk, Mondelez, Toblerone, Cheez Whiz, Tokyo-Tokyo
Pitches Won: Super8 Grocery, Magnolia Ice Cream
BBDO GUERRERO / Copywriter Trainee
Manila / Mar 2019 - Mar 2020
Clients: Visa, Quaker Oats, Red Ribbon, Cesar, Doublemint
MULLENLOWE PH / Freelance Copywriter
Manila / Nov - Dec 2018
Clients: Bank of the Philippine Islands, Alaska Milk
EDUCATION
MIAMI AD SCHOOL EUROPE
Copywriting Portfolio Program
Berlin / Oct 2021 - Sep 2023
REFUGE WORLDWIDE
Radio Mentorship Programme
Berlin / Aug 2023 - Now
D&AD x WPP NEW BLOOD ACADEMY
Class of 2023
London / Jul 2023
Among 30 Young Creatives chosen globally
UNIVERSITY OF THE PHILS. LOS BAÑOS
B.Sci. Development Communication
Laguna / Aug 2014 - Jun 2018
Copywriting Portfolio Program
Berlin / Oct 2021 - Sep 2023
REFUGE WORLDWIDE
Radio Mentorship Programme
Berlin / Aug 2023 - Now
D&AD x WPP NEW BLOOD ACADEMY
Class of 2023
London / Jul 2023
Among 30 Young Creatives chosen globally
UNIVERSITY OF THE PHILS. LOS BAÑOS
B.Sci. Development Communication
Laguna / Aug 2014 - Jun 2018
AWARDS
Cannes Lions 2023
AIZOME WASTECARE™
Gold + Bronze, Design Lions
2x Shortlist, Design Lions
Shortlist, Industry Craft
AIZOME ULTRA™
2x Shortlist, SDG Lions
ADC Europe High Potentials 2023
Selected Participant + Speaker
50 Best Young Creatives in Europe
D&AD New Blood Awards 2023
Don't Look Back
Yellow Pencil (Copywriting Brief)
Stress Crusher
Wood Pencil
Skywalker
Wood Pencil
New York Festivals - Advertising Awards 2023
Coffee Brick
Finalist, Student - Positive World Impact
AIZOME ULTRA™
Silver, Work with Purpose
3x Bronze + Finalist
AIZOME WASTECARE™
3x Bronze + 3x Finalist
ADC Germany Talent Award 2023
Breakup Insurance
Bronze, Integrated Advertising
Blood Type P
Bronze, Integrated Advertising
Rthly
Bronze, Concept & Design of Digital Products
Creative Conscience Awards 2023
Bounce Back Box Set
Winner
Communication Arts - Advertising Competition 2023
Coffee Brick
Student Winner
Applied Arts Student Awards 2023
Coffee Brick
Winner, Social Responsibility - Series
Bounce Back Box Set,
Winner, Social Responsibility - Campaign
The Drum Chip Shop Awards 2023
Coffee Brick
Bounce Back Box Set
Finalists, Most Likely to Help Humanity
Golden Award of Montreux 2023
Breakup Insurance
Finalist, Talent Award - Digital/Social
Young Ones ADC 2023
The Coffee Brick
Merit, Spatial Design - Innovation
Merit, Design for Good - Product Design
The Classic that Shouldn't Be
Shortlist, Design for Good - Illustration
Young Ones - One Show 2023
The Verizon Intervention
Shortlist, Integrated
Young Ones Portfolio Competition 2023
Shortlist
The International ANDY Awards 2023
The Coffee Brick
Shortlist
CLIO Entertainment 2022
Gossflix
Silver, Television/Series: Student
AdStars - Young Stars Competition 2022
Busan Near You
Special Prize
The One Show 2022
KFC Pride-Thru
Shortlist, Experiential - Stunts In-Person
Shortlist, OOH - Brand Installations
Gerety Awards 2022
KFC Pride-Thru
Shortlist, Experience Cut - Alternative
Asia Pacific Tambuli Awards 2022
KFC Pride-Thru
Bronze, Brand Experience & Activation
Finalist, Brand Purpose & Brand Experience
Eden 'Unconditional'
Bronze, Brand Storytelling
AIZOME WASTECARE™
Gold + Bronze, Design Lions
2x Shortlist, Design Lions
Shortlist, Industry Craft
AIZOME ULTRA™
2x Shortlist, SDG Lions
ADC Europe High Potentials 2023
Selected Participant + Speaker
50 Best Young Creatives in Europe
D&AD New Blood Awards 2023
Don't Look Back
Yellow Pencil (Copywriting Brief)
Stress Crusher
Wood Pencil
Skywalker
Wood Pencil
New York Festivals - Advertising Awards 2023
Coffee Brick
Finalist, Student - Positive World Impact
AIZOME ULTRA™
Silver, Work with Purpose
3x Bronze + Finalist
AIZOME WASTECARE™
3x Bronze + 3x Finalist
ADC Germany Talent Award 2023
Breakup Insurance
Bronze, Integrated Advertising
Blood Type P
Bronze, Integrated Advertising
Rthly
Bronze, Concept & Design of Digital Products
Creative Conscience Awards 2023
Bounce Back Box Set
Winner
Communication Arts - Advertising Competition 2023
Coffee Brick
Student Winner
Applied Arts Student Awards 2023
Coffee Brick
Winner, Social Responsibility - Series
Bounce Back Box Set,
Winner, Social Responsibility - Campaign
The Drum Chip Shop Awards 2023
Coffee Brick
Bounce Back Box Set
Finalists, Most Likely to Help Humanity
Golden Award of Montreux 2023
Breakup Insurance
Finalist, Talent Award - Digital/Social
Young Ones ADC 2023
The Coffee Brick
Merit, Spatial Design - Innovation
Merit, Design for Good - Product Design
The Classic that Shouldn't Be
Shortlist, Design for Good - Illustration
Young Ones - One Show 2023
The Verizon Intervention
Shortlist, Integrated
Young Ones Portfolio Competition 2023
Shortlist
The International ANDY Awards 2023
The Coffee Brick
Shortlist
CLIO Entertainment 2022
Gossflix
Silver, Television/Series: Student
AdStars - Young Stars Competition 2022
Busan Near You
Special Prize
The One Show 2022
KFC Pride-Thru
Shortlist, Experiential - Stunts In-Person
Shortlist, OOH - Brand Installations
Gerety Awards 2022
KFC Pride-Thru
Shortlist, Experience Cut - Alternative
Asia Pacific Tambuli Awards 2022
KFC Pride-Thru
Bronze, Brand Experience & Activation
Finalist, Brand Purpose & Brand Experience
Eden 'Unconditional'
Bronze, Brand Storytelling
AIRTIME
Meet the New Blood Academy Class of 2023
D&AD, Jul 2023
Spot der Woche (SkyWalker)
andzup_Deutschland, Jul 2023
Schweizer gewinnt doppelt bei Talent Award (Rthly)
Persoenlich.com, Jun 2023
High Potentials 2023 was a success!
ADC Europe, Apr 2023
Nespresso - "The Coffee Brick"
Roastbrief, Mar 2023
Clio-Silber für Eugster (Gossflix)
Leader Digital, Nov 2022
Clio Silber für Eugster und Mitstudierende der Miami Ad School (Gossflix)
Klein Report, Nov 2022
Ogilvy Philippines Brings Light to Untold Mother Challenges in this Film for Eden
CampaignBrief Asia, May 2021
Eden - "Unconditional"
Adforum, May 2021
Eden teams up with Ogilvy for Mothers’ Day film, ‘Relish the Love of Family’
Marketing Magazine, May 2021
Eden Showcases The Power Of A Mother’s Unconditional Love
Marketing in Asia. May 2021
Campaign Spotlight: Eden showcases the power of a mother’s unconditional love, directed by Antoinette Jadaone
Adobo Magazine, May 2021
Various Featured Works
Ads of the World
D&AD, Jul 2023
Spot der Woche (SkyWalker)
andzup_Deutschland, Jul 2023
Schweizer gewinnt doppelt bei Talent Award (Rthly)
Persoenlich.com, Jun 2023
High Potentials 2023 was a success!
ADC Europe, Apr 2023
Nespresso - "The Coffee Brick"
Roastbrief, Mar 2023
Clio-Silber für Eugster (Gossflix)
Leader Digital, Nov 2022
Clio Silber für Eugster und Mitstudierende der Miami Ad School (Gossflix)
Klein Report, Nov 2022
Ogilvy Philippines Brings Light to Untold Mother Challenges in this Film for Eden
CampaignBrief Asia, May 2021
Eden - "Unconditional"
Adforum, May 2021
Eden teams up with Ogilvy for Mothers’ Day film, ‘Relish the Love of Family’
Marketing Magazine, May 2021
Eden Showcases The Power Of A Mother’s Unconditional Love
Marketing in Asia. May 2021
Campaign Spotlight: Eden showcases the power of a mother’s unconditional love, directed by Antoinette Jadaone
Adobo Magazine, May 2021
Various Featured Works
Ads of the World
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