Pop culture-obsessed.
Raf (also: Rafter, Raffy, Rafty, Rap-rap) is an award-winning Filipino copywriter who's currently based in Berlin, Germany. A put-cheese-on-almost-anything guy and an ‘encyclopedia of random internet s***’ to friends, he fills his head with anything nerd & pop culture (+ more). His Mom thought it was useless. Now, it's 'research.'
He believes that stories have power and great storytellers should amplify voices & inspire action. He also tries to live by his past mentor’s quote: to create something that I, myself, would want to see.
And three more things:
↳ He can write scripts, headlines, long copy, or poems.
↳ Hover around to see what usually goes on inside his brain (Tap if mobile).
↳ He cringes at those who write in 3rd person, but too awkward to talk about himself in first.


EXPERIENCE
Manila, Remote / Oct - Nov 2023
Uniqlo, Lazada
VML & OGILVY TOKYO / Copywriter Intern
Tokyo, Remote / Jul - Sep 2023
CNN, Lexus
BBDO GERMANY / Copywriter Intern
Berlin / Apr - Jun 2023
Lidl, BVG, Meta, Puma, Mercedes-Benz Retailers, Porsche Motorsport
SERVICEPLAN GROUP / Innovation Copy Intern
Munich / Jan - Mar 2023
AIZOME, AROYA
PUBLICIS ITALY / Copywriter Intern
Milan / Oct 2022 - Dec 2022
Heineken, Barilla, Pampers, BNP Paribas
OGILVY PHILIPPINES / Junior Copywriter
Manila / Mar 2020 - Aug 2021
KFC, Cadbury Dairy Milk, Mondelez, Toblerone, Cheez Whiz, Tokyo-Tokyo
BBDO GUERRERO / Copywriter Trainee
Manila / Mar 2019 - Mar 2020
Visa, Quaker Oats, Red Ribbon, Cesar, Doublemint
MULLENLOWE PH / Freelance Copywriter
Manila / Nov - Dec 2018
Bank of the Philippine Islands, Alaska Milk
EDUCATION
Copywriting Portfolio Program
Berlin / Oct 2021 - Sep 2023
REFUGE WORLDWIDE
Radio Mentorship Programme
Berlin / Aug - Nov 2023
D&AD x WPP NEW BLOOD ACADEMY
Class of 2023
London / Jul 2023
Among 30 Young Creatives chosen globally
UNIVERSITY OF THE PHILS. LOS BAÑOS
B.Sci. Development Communication
Laguna / Aug 2014 - Jun 2018
AWARDS
AIZOME WASTECARE™
Gold, Bronze, 3x Shortlist
AIZOME ULTRA™, 2x Shortlist
ADC Europe High Potentials 2023
Selected Participant + Speaker
50 Best Young Creatives in Europe
D&AD New Blood Awards 2023
Don't Look Back, Yellow Pencil (Copywriting Brief)
Stress Crusher, Wood Pencil
Skywalker, Wood Pencil
London International Awards 2023
AIZOME WASTECARE™, Grand LIA
2x Gold, 2x Silver, Bronze, 2x Finalist
AIZOME ULTRA™, Bronze
New York Festivals - Advertising Awards 2023
Coffee Brick, Student Finalist
AIZOME ULTRA™, Silver, 3x Bronze, Finalist
AIZOME WASTECARE™, 3x Bronze 3x Finalist
Clio Entertainment 2023
Skywalker, Gold
ADC Germany Talent Award 2023
Breakup Insurance, Bronze
Blood Type P, Bronze
Rthly, Bronze
Clio Sports 2023
Fleeathlon, Bronze
Cresta Awards 2023
AIZOME ULTRA™, Gold + Silver
Creative Conscience Awards 2023
Bounce Back Box Set, Bronze
Communication Arts - Advertising Competition 2023
Coffee Brick, Student Winner + Published
Applied Arts Student Awards 2023
Coffee Brick, Winner + Published
Bounce Back Box Set, Winner + Published
The Drum Chip Shop Awards 2023
Coffee Brick, Finalist
Bounce Back Box Set, Finalist
Golden Award of Montreux 2023
Breakup Insurance, Talent Award Finalist
Young Ones ADC 2023
The Coffee Brick, 2x Merit
The Classic that Shouldn't Be, Shortlist
Young Ones - One Show 2023
The Verizon Intervention, Shortlist
Young Ones Portfolio Competition 2023
Shortlist
The International ANDY Awards 2023
The Coffee Brick, Student Shortlist
CLIO Entertainment 2022
Gossflix, Silver
AdStars - Young Stars Competition 2022
Busan Near You, Special Prize
The One Show 2022
KFC Pride-Thru, 2x Shortlist
Gerety Awards 2022
KFC Pride-Thru, Shortlist
Asia Pacific Tambuli Awards 2022
KFC Pride-Thru, Bronze + Finalist
Eden 'Unconditional', Bronze
AIRTIME
Refuge Worldwide, Nov 2023
Nespresso - 'The Coffee Brick' on the Advertising Annual 64
Communication Arts Mag, Nov/Dec 2023
Meet the New Blood Academy Class of 2023
D&AD, Jul 2023
Spot der Woche (SkyWalker)
andzup_Deutschland, Jul 2023
Schweizer gewinnt doppelt bei Talent Award (Rthly)
Persoenlich.com, Jun 2023
High Potentials 2023 was a success!
ADC Europe, Apr 2023
Nespresso - "The Coffee Brick"
Roastbrief, Mar 2023
Clio-Silber für Eugster (Gossflix)
Leader Digital, Nov 2022
Clio Silber für Eugster und Mitstudierende der Miami Ad School (Gossflix)
Klein Report, Nov 2022
Ogilvy Philippines Brings Light to Untold Mother Challenges in this Film for Eden
CampaignBrief Asia, May 2021
Eden - "Unconditional"
Adforum, May 2021
Eden teams up with Ogilvy for Mothers’ Day film, ‘Relish the Love of Family’
Marketing Magazine, May 2021
Eden Showcases The Power Of A Mother’s Unconditional Love
Marketing in Asia. May 2021
Campaign Spotlight: Eden showcases the power of a mother’s unconditional love, directed by Antoinette Jadaone
Adobo Magazine, May 2021
Various Featured Works
Ads of the World
Featured Winning Works
Unblock Coffee
Various Featured Works
AdForum