Cheese-addicted,

Pop culture-obsessed.

Raf (also: Rafter, Raffy, Rafty, Rap-rap) is an award-winning Filipino copywriter who's currently based in Berlin, Germany. A put-cheese-on-almost-anything guy and an ‘encyclopedia of random internet s***’  to friends, he fills his head with anything nerd & pop culture (+ more). His Mom thought it was useless. Now, it's 'research.'

He believes that stories have power and great storytellers should amplify voices & inspire action. He also tries to live by his past mentor’s quote: to create something that I, myself, would want to see.

And three more things:
↳  He can write scripts, headlines, long copy, or poems.
↳  Hover around to see what usually goes on inside his brain (Tap if mobile).
↳  He cringes at those who write in 3rd person, but too awkward to talk about himself in first.

Serious
Stuff
DOWNLOAD Full CV

EXPERIENCE

PROPEL MANILA / Freelance Copywriter
Manila, Remote / Oct - Nov 2023
Uniqlo, Lazada

VML & OGILVY TOKYO / Copywriter Intern
Tokyo, Remote / Jul - Sep 2023
CNN, Lexus

BBDO GERMANY / Copywriter Intern
Berlin / Apr - Jun 2023

Lidl, BVG, Meta, Puma, Mercedes-Benz Retailers, Porsche Motorsport

SERVICEPLAN GROUP
/ Innovation Copy Intern
Munich / Jan - Mar 2023

AIZOME, AROYA

PUBLICIS ITALY / Copywriter Intern
Milan / Oct 2022 - Dec 2022

Heineken, Barilla, Pampers, BNP Paribas

OGILVY PHILIPPINES / Junior Copywriter
Manila / Mar 2020 - Aug 2021

KFC, Cadbury Dairy Milk, Mondelez, Toblerone, Cheez Whiz, Tokyo-Tokyo

BBDO GUERRERO / Copywriter Trainee
Manila / Mar 2019 - Mar 2020

Visa, Quaker Oats, Red Ribbon, Cesar, Doublemint

MULLENLOWE PH / Freelance Copywriter
Manila / Nov - Dec 2018
Bank of the Philippine Islands, Alaska Milk

EDUCATION

MIAMI AD SCHOOL EUROPE
Copywriting Portfolio Program
Berlin / Oct 2021 - Sep 2023

REFUGE WORLDWIDE
Radio Mentorship Programme
Berlin / Aug - Nov 2023

D&AD x WPP NEW BLOOD ACADEMY
Class of 2023
London / Jul 2023
Among 30 Young Creatives chosen globally

UNIVERSITY OF THE PHILS. LOS BAÑOS
B.Sci. Development Communication
Laguna / Aug 2014 - Jun 2018

AWARDS

Cannes Lions 2023
AIZOME WASTECARE™
Gold, Bronze, 3x Shortlist
AIZOME ULTRA™, 2x Shortlist

ADC Europe High Potentials 2023
Selected Participant + Speaker
50 Best Young Creatives in Europe

D&AD New Blood Awards 2023
Don't Look Back, Yellow Pencil (Copywriting Brief)
Stress Crusher
, Wood Pencil
Skywalker, Wood Pencil

London International Awards 2023
AIZOME WASTECARE™, Grand LIA
2x Gold, 2x Silver, Bronze, 2x Finalist
AIZOME ULTRA™, Bronze

New York Festivals - Advertising Awards 2023

Coffee Brick, Student Finalist
AIZOME ULTRA™, Silver, 3x Bronze, Finalist
AIZOME WASTECARE™, 3x Bronze 3x Finalist

Clio Entertainment 2023
Skywalker, Gold

ADC Germany Talent Award 2023
Breakup Insurance, Bronze
Blood Type P
, Bronze
Rthly, Bronze

Clio Sports 2023
Fleeathlon, Bronze

Cresta Awards 2023

AIZOME ULTRA™, Gold + Silver

Creative Conscience Awards 2023
Bounce Back Box Set, Bronze

Communication Arts - Advertising Competition 2023
Coffee Brick, Student Winner + Published

Applied Arts Student Awards 2023
Coffee Brick, Winner + Published
Bounce Back Box Set
, Winner + Published

The Drum Chip Shop Awards 2023
Coffee Brick, Finalist
Bounce Back Box Set, Finalist

Golden Award of Montreux 2023
Breakup Insurance, Talent Award Finalist

Young Ones ADC 2023
The Coffee Brick, 2x Merit
The Classic that Shouldn't Be, Shortlist

Young Ones - One Show 2023
The Verizon Intervention, Shortlist

Young Ones Portfolio Competition 2023
Shortlist

The International ANDY Awards 2023
The Coffee Brick, Student Shortlist

CLIO Entertainment 2022
Gossflix, Silver

AdStars - Young Stars Competition 2022
Busan Near You, Special Prize

The One Show 2022

KFC Pride-Thru, 2x Shortlist

Gerety Awards 2022
KFC Pride-Thru, Shortlist

Asia Pacific Tambuli Awards 2022
KFC Pride-Thru, Bronze + Finalist
Eden 'Unconditional'
, Bronze