Cheese-addicted,

Pop culture-obsessed.

Raf (also: Rafter, Raffy, Rafty, Rap-rap) is a Filipino copywriter who's currently based in Berlin, Germany. A put-cheese-on-almost-anything guy and an ‘encyclopedia of random internet s***’  to friends, he fills his head with anything nerd & pop culture (+ more). His Mom thought it was useless. Now, it's 'research.'

He believes that stories have power and great storytellers should amplify voices & inspire action. He also tries to live by his past mentor’s quote: to create something that I, myself, would want to see.

And three more things:
↳  He can write a script, headlines, long copy, or poems.
↳  Hover around to see what usually goes on inside his brain (Tap if mobile).
↳  He cringes at those who write in 3rd person, but too awkward to talk about himself in first.

Serious
Stuff
DOWNLOAD Full CV

EXPERIENCE

VML & OGILVY TOKYO / Copywriter Intern
Tokyo, Remote / Jul - Sep 2023
Clients: CNN, Lexus

BBDO GERMANY / Copywriter Intern
Berlin / Apr - Jun 2023

Clients: Lidl, BVG, Meta, Puma, Mercedes-Benz Retailers, Porsche Motorsport

SERVICEPLAN GROUP
/ Innovation Copy Intern
Munich / Jan - Mar 2023

Clients: AIZOME, AROYA (Freedom Grams)

PUBLICIS ITALY / Copywriter Intern
Milan / Oct 2022 - Dec 2022

Clients: Heineken, Barilla, Pampers, BNP Paribas

OGILVY PHILIPPINES / Junior Copywriter
Manila / Mar 2020 - Aug 2021

Clients: KFC, Cadbury Dairy Milk, Mondelez, Toblerone, Cheez Whiz, Tokyo-Tokyo
Pitches Won: Super8 Grocery, Magnolia Ice Cream

BBDO GUERRERO / Copywriter Trainee
Manila / Mar 2019 - Mar 2020

Clients: Visa, Quaker Oats, Red Ribbon, Cesar, Doublemint

MULLENLOWE PH / Freelance Copywriter
Manila / Nov - Dec 2018
Clients: Bank of the Philippine Islands, Alaska Milk

EDUCATION

MIAMI AD SCHOOL EUROPE
Copywriting Portfolio Program
Berlin / Oct 2021 - Sep 2023

REFUGE WORLDWIDE
Radio Mentorship Programme
Berlin / Aug 2023 - Now

D&AD x WPP NEW BLOOD ACADEMY
Class of 2023
London / Jul 2023
Among 30 Young Creatives chosen globally

UNIVERSITY OF THE PHILS. LOS BAÑOS
B.Sci. Development Communication
Laguna / Aug 2014 - Jun 2018

AWARDS

Cannes Lions 2023
AIZOME WASTECARE™
Gold + Bronze, Design Lions
2x Shortlist, Design Lions
Shortlist, Industry Craft

AIZOME ULTRA™
2x Shortlist, SDG Lions

ADC Europe High Potentials 2023
Selected Participant + Speaker
50 Best Young Creatives in Europe

D&AD New Blood Awards 2023
Don't Look Back
Yellow Pencil (Copywriting Brief)

Stress Crusher
Wood Pencil

Skywalker
Wood Pencil

New York Festivals - Advertising Awards 2023
Coffee Brick
Finalist, Student - Positive World Impact

AIZOME ULTRA™
Silver, Work with Purpose
3x Bronze + Finalist

AIZOME WASTECARE™
3x Bronze + 3x Finalist

ADC Germany Talent Award 2023
Breakup Insurance
Bronze, Integrated Advertising

Blood Type P
Bronze, Integrated Advertising

Rthly
Bronze, Concept & Design of Digital Products

Creative Conscience Awards 2023
Bounce Back Box Set
Winner

Communication Arts - Advertising Competition 2023
Coffee Brick
Student Winner

Applied Arts Student Awards 2023
Coffee Brick
Winner, Social Responsibility - Series

Bounce Back Box Set,
Winner, Social Responsibility - Campaign

The Drum Chip Shop Awards 2023
Coffee Brick
Bounce Back Box Set
Finalists, Most Likely to Help Humanity

Golden Award of Montreux 2023
Breakup Insurance
Finalist, Talent Award - Digital/Social

Young Ones ADC 2023
The Coffee Brick
Merit, Spatial Design - Innovation
Merit, Design for Good - Product Design

The Classic that Shouldn't Be
Shortlist, Design for Good - Illustration

Young Ones - One Show 2023
The Verizon Intervention
Shortlist, Integrated

Young Ones Portfolio Competition 2023
Shortlist

The International ANDY Awards 2023
The Coffee Brick
Shortlist

CLIO Entertainment 2022
Gossflix
Silver, Television/Series: Student

AdStars - Young Stars Competition 2022
Busan Near You
Special Prize

The One Show 2022

KFC Pride-Thru
Shortlist, Experiential - Stunts In-Person
Shortlist, OOH - Brand Installations

Gerety Awards 2022
KFC Pride-Thru
Shortlist, Experience Cut - Alternative

Asia Pacific Tambuli Awards 2022
KFC Pride-Thru
Bronze, Brand Experience & Activation
Finalist, Brand Purpose & Brand Experience

Eden 'Unconditional'
Bronze, Brand Storytelling