Pop culture-obsessed.
Raf (also: Rafter, Raffy, Rafty, Rap-rap) is Filipino, and has spent most of his life in the same province. Now, he's *cue music* Breaking Free.
A put-cheese-on-almost-anything guy and an ‘encyclopedia of random internet s***’ to friends, this copywriter procrastinates by filling his head with anything nerd & pop culture (+ more). His Mom thought it was useless. Now, he uses it at work...mostly.
The best thing he learned in uni is that stories have power and great storytellers should amplify voices & inspire action. He also tries to live by his past mentor’s quote: to create something that you’d want to see.
And three more things:
↳ If you saw his 1D fan account online, no you did NOT.
↳ Just hover around to see what usually goes on inside my brain (Tap if mobile).
↳ He cringes at those who write in 3rd person, but too awkward to talk about himself in first.


GIGS
Berlin / April 2023 - Now
With the awesome & artsy Madalena
Clients: Lidl, BVG, Meta, Puma, Mercedes-Benz Retailers, Porsche Motorsport
SERVICEPLAN GROUP / Innovation Copy Intern
Munich / Jan - Mar 2023
Clients: AIZOME, AROYA (Freedom Grams)
PUBLICIS ITALY / Copywriter Intern
Milan / Oct 2022 - Dec 2022
Clients: Heineken, Barilla, Pampers, BNP Paribas
OGILVY PHILIPPINES / Junior Copywriter
Manila / Mar 2020 - Aug 2021
Clients: KFC, Cadbury Dairy Milk, Mondelez, Toblerone, Cheez Whiz, Tokyo-Tokyo
Pitches Won: Super8 Grocery, Magnolia Ice Cream
BBDO GUERRERO / Copywriter Trainee
Manila / Mar 2019 - Mar 2020
Clients: Visa, Quaker Oats, Red Ribbon, Cesar, Doublemint
MULLENLOWE PH / Freelance Copywriter
Manila / Nov - Dec 2018
Clients: Bank of the Philippine Islands, Alaska Milk
LEARNIN'
Copywriting Portfolio Program
Berlin / Oct 2021 - Now
UNIVERSITY OF THE PHILS. LOS BAÑOS
B.Sci. Development Communication
Laguna / Aug 2014 - Jun 2018
SHINY THINGS
Selected Participant + Speaker
D&AD New Blood Awards 2023
Stress Crusher
Don't Look Back
Skywalker
All Pencil Wins (Levels TBA)
Golden Award of Montreux 2023
Breakup Insurance
Finalist, Talent Award - Digital/Social
Young Ones ADC 2023
The Coffee Brick
Merit, Spatial Design - Innovation
Merit, Design for Good - Product Design
The Classic that Shouldn't Be
Shortlist, Design for Good - Illustration
Young Ones - One Show 2023
The Verizon Intervention
Shortlist, Integrated
Young Ones Portfolio Competition 2023
Shortlist
The International ANDY Awards 2023
The Coffee Brick
Shortlist
CLIO Entertainment 2022
Gossflix
Television/Series: Student — Silver
AdStars - Young Stars Competition 2022
Busan Near You
Special Prize
The One Show 2022
KFC Pride-Thru
Shortlist, Experiential (Stunts - In-Person)
Shortlist, OOH - Brand Installations
Gerety Awards 2022
KFC Pride-Thru
Shortlist, Experience Cut - Alternative
Asia Pacific Tambuli Awards 2022
KFC Pride-Thru
Bronze, Brand Experience & Activation
Finalist, Brand Purpose & Brand Experience
Eden 'Unconditional'
Bronze, Brand Storytelling
GETTING AIRTIME
ADC Europe, Apr 2023
Nespresso - "The Coffee Brick"
Roastbrief, Mar 2023
Clio-Silber für Eugster (Gossflix)
Leader Digital, Nov 2022
Clio Silber für Eugster und Mitstudierende der Miami Ad School (Gossflix)
Klein Report, Nov 2022
Ogilvy Philippines Brings Light to Untold Mother Challenges in this Film for Eden
CampaignBrief Asia, May 2021
Eden - "Unconditional"
Adforum, May 2021
Eden teams up with Ogilvy for Mothers’ Day film, ‘Relish the Love of Family’
Marketing Magazine, May 2021
Eden Showcases The Power Of A Mother’s Unconditional Love
Marketing in Asia. May 2021
Campaign Spotlight: Eden showcases the power of a mother’s unconditional love, directed by Antoinette Jadaone
Adobo Magazine, May 2021
Various Featured Works
Ads of the World