Cheese-addicted,

Pop culture-obsessed.

Raf (also: Rafter, Raffy, Rafty, Rap-rap) is Filipino, and has spent most of his life in the same province. Now, he's *cue music* Breaking Free.

A put-cheese-on-almost-anything guy and an ‘encyclopedia of random internet s***’  to friends,  this copywriter procrastinates by filling his head with anything nerd & pop culture (+ more). His Mom thought it was useless. Now, he uses it at work...mostly.

The best thing he learned in uni is that stories have power and great storytellers should amplify voices & inspire action. He also tries to live by his past mentor’s quote: to create something that you’d want to see.

And three more things:
↳   If you saw his 1D fan account online, no you did NOT.
↳   Just hover around to see what usually goes on inside my brain (Tap if mobile).
↳   He cringes at those who write in 3rd person, but too awkward to talk about himself in first.

Serious
Stuff

GIGS

BBDO GERMANY / Copywriter Intern
Berlin / April 2023 - Now
With the awesome & artsy Madalena
Clients: Lidl, BVG, Meta, Puma, Mercedes-Benz Retailers, Porsche Motorsport

SERVICEPLAN GROUP
/ Innovation Copy Intern
Munich / Jan - Mar 2023

Clients: AIZOME, AROYA (Freedom Grams)

PUBLICIS ITALY / Copywriter Intern
Milan / Oct 2022 - Dec 2022

Clients: Heineken, Barilla, Pampers, BNP Paribas

OGILVY PHILIPPINES / Junior Copywriter
Manila / Mar 2020 - Aug 2021

Clients: KFC, Cadbury Dairy Milk, Mondelez, Toblerone, Cheez Whiz, Tokyo-Tokyo
Pitches Won: Super8 Grocery, Magnolia Ice Cream

BBDO GUERRERO / Copywriter Trainee
Manila / Mar 2019 - Mar 2020

Clients: Visa, Quaker Oats, Red Ribbon, Cesar, Doublemint

MULLENLOWE PH / Freelance Copywriter
Manila / Nov - Dec 2018
Clients: Bank of the Philippine Islands, Alaska Milk


LEARNIN'

MIAMI AD SCHOOL EUROPE
Copywriting Portfolio Program
Berlin / Oct 2021 - Now

UNIVERSITY OF THE PHILS. LOS BAÑOS
B.Sci. Development Communication
Laguna / Aug 2014 - Jun 2018


SHINY THINGS

ADC Europe High Potentials 2023
Selected Participant + Speaker

D&AD New Blood Awards 2023
Stress Crusher
Don't Look Back
Skywalker
All Pencil Wins (Levels TBA)

Golden Award of Montreux 2023
Breakup Insurance
Finalist, Talent Award - Digital/Social

Young Ones ADC 2023
The Coffee Brick
Merit, Spatial Design - Innovation
Merit, Design for Good - Product Design

The Classic that Shouldn't Be
Shortlist, Design for Good - Illustration

Young Ones - One Show 2023
The Verizon Intervention
Shortlist, Integrated

Young Ones Portfolio Competition 2023
Shortlist

The International ANDY Awards 2023
The Coffee Brick
Shortlist

CLIO Entertainment 2022
Gossflix
Television/Series: Student — Silver

AdStars - Young Stars Competition 2022
Busan Near You
Special Prize

The One Show 2022

KFC Pride-Thru
Shortlist, Experiential (Stunts - In-Person)
Shortlist, OOH - Brand Installations

Gerety Awards 2022
KFC Pride-Thru
Shortlist, Experience Cut - Alternative

Asia Pacific Tambuli Awards 2022
KFC Pride-Thru
Bronze, Brand Experience & Activation
Finalist, Brand Purpose & Brand Experience

Eden 'Unconditional'
Bronze, Brand Storytelling